These terms are the agreement between you and APEX. They cover what the app is, what it is not, what you are paying for, and how to stop paying for it. Please read section 3 in particular — it is the one that matters most for your safety.
1. Accepting these terms
By creating an APEX account or using the app, you agree to these terms. If you do not agree, do not use APEX. Our Privacy Policy forms part of this agreement.
2. Who can use APEX
You must be at least 13 years old. If you are under the age at which you can agree to online services on your own — 16 in parts of the EU — you need a parent or guardian to agree to these terms for you.
You need an account, and you must give accurate information when you create one. The program APEX builds is only as good as what you tell it.
3. APEX is not medical advice
APEX provides general fitness and strength-training guidance. It is not a medical device, it does not diagnose or treat anything, and nothing in it — including anything the AI coach says — is medical advice or a substitute for a qualified professional.
- Talk to a doctor before starting a new training program, particularly if you have an injury, a health condition, are pregnant or postpartum, or have not trained in a long time.
- Stop immediately and seek help if you feel pain, dizziness, chest discomfort, numbness, or anything else that does not feel right.
- Flagging a limitation in APEX makes the app more conservative. It does not make the app able to assess your condition, and it is not a substitute for clearance from a clinician.
- Resistance training carries inherent risk of injury. You train at your own risk and are responsible for your own judgement about what is safe for you on any given day.
4. Your account
Keep your password to yourself; you are responsible for what happens under your account. Tell us at support@apexlifestyle.app if you think someone else has access to it. One account per person, and accounts are not transferable.
5. The 30-day free trial
The trial does not ask for a payment method and cannot turn into a paid subscription by itself. When it ends, nothing is charged. You have to choose a plan deliberately.
- New accounts get 30 days of full access — the complete exercise library, unlimited training programs, the unrestricted AI coach and the full progress history.
- The 30 days start when your account is created and run continuously. The app shows how many days are left.
- One trial per person. Creating additional accounts to extend a trial is a breach of these terms.
- When the trial ends, APEX requires a subscription to continue. Your programs, sessions, records and history are all kept — nothing is deleted — and they come straight back when you subscribe.
- We may change or withdraw the trial for future users. That never shortens a trial already running.
6. Subscriptions and billing
APEX Premium is sold on two plans:
| Plan | Price | Billing |
|---|---|---|
| Monthly | $9.99 per month | Charged every month until cancelled |
| Annual | $59.99 per year ($5.00 per month) | Charged once a year until cancelled |
- Purchases are made through Apple or Google, not through us. They take the payment and hold your payment details; we never see them. Their terms apply to the transaction alongside these.
- Subscriptions renew automatically at the end of each period, at the then-current price, until you cancel. Your store account is charged within 24 hours before the period ends.
- Prices are in US dollars and may be converted and taxed according to your store account's region. The price shown in the store at the time of purchase is the price that applies.
- If we change the price, the change will only take effect after we have notified you and given you the chance to cancel, as the stores require.
7. Cancelling, and refunds
Neither Apple nor Google permits an app to cancel its own subscriptions, so APEX cannot do it for you. It can only send you to the right screen — Settings → Subscription → Manage or cancel does exactly that.
- iOS: Settings app → your name → Subscriptions → APEX → Cancel Subscription.
- Android: Play Store → profile → Payments & subscriptions → Subscriptions → APEX → Cancel.
- Cancel at least 24 hours before the period ends, or the next period is charged. That deadline is the store's, not ours.
- Cancelling stops the next charge; it does not cut you off. You keep Premium until the end of the period you have already paid for. The app will say “ends [date], will not renew” rather than dropping you immediately.
- Refunds are handled by the store that took your money. We cannot issue them, reverse them or see them. Request one from Apple or Google Play. Statutory rights to a refund under your local consumer law are unaffected by anything in these terms.
- If you subscribed on one device and it is not showing on another, use Restore purchases — signing into the same store account brings it back. You are never asked to pay twice.
8. The AI coach
- The coach is generated by a language model. It can be wrong. Treat it as a knowledgeable training partner, not as an authority, and never as a clinician.
- It will not discuss medication, supplements beyond ordinary food, extreme calorie restriction, rapid weight cutting or performance-enhancing drugs, and it will point you to a professional if you describe something that sounds clinical. This is deliberate.
- Messages are processed by OpenAI — see section 5 of the Privacy Policy. Do not send it information you would not want a third-party processor to handle.
- Free accounts get a limited number of coach questions per day; Premium is unlimited. “Unlimited” means reasonable personal use — automated or abusive volume may be rate-limited.
9. Acceptable use
Do not:
- reverse engineer, decompile or tamper with the app, or try to bypass entitlement checks;
- create accounts to obtain repeated free trials;
- use automated means to scrape the exercise library, the videos or the coach;
- resell, sublicense or redistribute any part of APEX or its content;
- use APEX for anything unlawful, or in a way that damages the service for others.
10. Content and intellectual property
Yours stays yours. Your training data, logged sessions, measurements and the messages you write belong to you. You grant us only the licence needed to run the service for you — to store that data, display it back to you, and process it to generate your program and coach replies.
Ours stays ours. The APEX name, the app, its design, the exercise library, the coaching content and the demonstration videos are owned by us or licensed to us. Your subscription is a personal, non-transferable licence to use them, not a transfer of ownership.
11. Availability and changes
We aim to keep APEX available, but it is not guaranteed to be uninterrupted or error-free. Parts of it depend on services we do not control. We may add, change or remove features; if we remove something significant that you are paying for, we will tell you.
12. Termination
You may stop using APEX at any time and delete your account by emailing privacy@apexlifestyle.app. Deleting your account deletes your data — see section 8 of the Privacy Policy — and does not by itself cancel a subscription bought through a store. Cancel the subscription first, using section 7, or it will keep billing.
We may suspend or terminate an account that breaches these terms. Where the breach is not serious, we will give you notice and a chance to put it right first.
13. Disclaimers and liability
APEX is provided “as is”. To the fullest extent permitted by law, we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.
To the fullest extent permitted by law, we are not liable for indirect or consequential loss, or for loss of profit, revenue or data. Where liability cannot be excluded, it is limited to the amount you paid us in the twelve months before the claim.
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited. If you are a consumer, your statutory rights are unaffected.
14. Governing law
These terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction. If you are a consumer resident elsewhere, you keep the protection of the mandatory consumer laws of the country you live in, and you may bring proceedings there.
15. Contact
General and billing questions:
support@apexlifestyle.app
Privacy and data requests:
privacy@apexlifestyle.app